Commercial training for medtech teams
We elevate the team you already have: how they think, how they sell, and how they lead.
Start a conversationNow booking engagements
What We Kept Seeing
Capital and disruptive technology
Years of experience let reps move quickly, but that speed runs on assumptions, and the way hospitals buy keeps changing. CDI gives the whole team one current process and the same questions, so everyone sells from the same playbook. It works for capital and for any disruptive technology.
See Capital Decision IntelligenceClinical reps and specialists
As commercial models change, more companies count on clinical specialists to surround and protect the account, and many were never taught the selling side. CSI builds on the credibility they have already earned and makes the ask, and the selling language around it, feel natural.
See Clinical Sales IntelligenceThe Portfolio
Clinical Sales Intelligence and Capital Decision Intelligence are the two programs Octave is built around. Each one stands on its own, and each is grounded in emotional intelligence and genuine connection.
Built for medtech commercial teams, from clinical sales reps to capital equipment specialists to the leaders coaching them, and any team that sells through complex, technical buying decisions.
Flagship
Clinical Sales Intelligence
Selling rooted in emotional intelligence.
Built on the EQ-i 2.0, CSI helps clinical reps sharpen their sales skills and gives tenured sales reps a stronger clinical approach. Use it to open a new account, grow utilization in one you already own, win over a competitive surgeon, or launch a new product.
Flagship
Capital Decision Intelligence
Learn how capital equipment decisions really get made.
CDI covers committee dynamics, silent stakeholders, and the real reasons deals stall or slip. It also shows why accurate forecasting matters, how to get a stalled evaluation moving again, and gives your team a common forecasting language.
The Foundation
Rewired shifts how commercial teams think: how they see their accounts, how they handle ambiguity, and how they respond when the plan breaks. It is the foundation for teams that want to start there, and the flagships do not require it.
Also available
Live negotiation scenarios under real deal pressure, to hold value through the final mile.
Coaching, feedback, and situational leadership, anchored by an ICF-certified coach.
Presentation skills and storytelling, from the boardroom to the surgeon at the scrub sink.
Participant Results
Survey responses from participants in a recent program.
95%
feel more confident that what their team needs to do is achievable
95%
understand that consultative selling is a process they can follow, step by step
93%
of skill ratings were "Better" or "Much Better."
Capital and disruptive technology
"Start to diagnose dead/stalled accounts faster, so I can focus on what matters."
"Reach out to different members of the organization more often."
Clinical reps and specialists
"I will ask more direct questions to fill gaps instead of working against myself and trying to get deals done without filling those gaps."
"Own my account."
Based on a same-day survey of commercial team members. Responses are self-reported. Quotes are lightly trimmed and are not attributed by name or title.
“Everything from the content to the participation dynamic landed well.”
Senior leader, medtech
Leadership asked to keep the work going, both day to day and through additional structured programs.
Let's talk about your teamThe Founders
Two commercial leaders who built Octave from decades of selling, leading, and training medtech sales teams themselves.
Founder
Marisa has led medtech commercial teams for more than 20 years at Medtronic and Hologic, across robotics, navigation, imaging, neuro, and spine. She earned President's Club as both a rep and a leader, turned around three underperforming districts (one to #2 in the nation), and drove eight large capital conversions in the Northeast plus one of the largest in the West.
She is certified in EQ-i 2.0 and has trained and developed more than 1,000 sales reps and leaders.
Known for turning around underperforming teams, earning trust fast through authentic leadership, and turning that trust into real, measurable results, even in specialties she has never sold.
Connect on LinkedIn
Founder
Jeff has spent more than 30 years at Medtronic and Smith & Nephew across robotics, navigation, imaging, energy, neuro, ENT, and ortho, finishing over quota for three decades as a rep and a leader and earning President's Club across a multi-decade leadership tenure. He launched Mazor robotics, an advanced robotic guidance platform, from zero to nine systems in two years.
He is certified in EQ-i 2.0, Gallup CliftonStrengths, and Working Genius, and he is an ICF-certified coach.
Known for closing complex capital deals by blending a disciplined sales process and authentic emotional connection, and developing sales teams to replicate that success.
Connect on LinkedInWhy Octave
Built from the field, for the deals your team is working today.
We believe leadership is influence, and that every person in an organization can influence, regardless of title. Our depth comes from medtech, but the same principles hold anywhere selling means navigating complex buying committees, technical credibility, and trust.
Octave builds commercial training from real field experience, and everything we teach, we have lived: carrying the bag, running districts, leading teams through change, and winning in the same kinds of accounts your team is competing in right now. Nothing is adapted from generic corporate training, because all of it was built from the field up.
Most vendors show up, teach a framework, and leave without ever learning your accounts, your committees, or the deal your team is actually working. We take a different approach. We workshop your real deals in the room with your team, so every hour you take out of the territory turns into a concrete plan your people walk out with.
The Approach
Several of our programs and standalone team sessions are anchored in certified assessments, so coaching conversations start from a shared map instead of a debate.
These programs exist because sales leaders and stakeholders told us exactly what they needed, and we built from there. Every program can be customized to your team's specific challenges. Most run one to one and a half days, and short-format sessions on the EQ-i, CliftonStrengths, and our other assessments can be as brief as 90 minutes. Each one is designed as a working session rather than a lecture, and can be delivered in person, virtually, or as a hybrid, whichever fits your team.
The learning also holds up after the training ends. Every engagement includes post-program reinforcement and manager coaching plans, and the new behaviors are applied to live deals before the session ends. Training that touches real revenue can be measured, and that is how development becomes a return on investment instead of a one-time event.
Any of this can also be delivered as a half-day team session or kickoff workshop, with no long program required.
How It Works
Tell us about your team, your accounts, and what is actually getting in the way.
We start from the two flagships, customize a program, or build a multiprogram pathway for your team.
Delivered in person, virtually, or as a hybrid, in sessions that run from 90 minutes to a day and a half.
Post-program reinforcement and manager coaching plans keep the new behaviors alive. We also take on a limited number of teams for ongoing retainer support.
Because a stronger commercial team means more patients reached and more lives improved.
Contact
We are booking flagship programs, kickoff sessions, and team assessment debriefs. Tell us about your team, and we will tell you honestly whether we are the right fit.
Email us and we will set up a short call to talk through your team and decide together whether it makes sense to go further.